In April 2023, Netflix committed $2.5 billion to expand its presence in the Korean entertainment sector over four years, emphasizing K-dramas as a crucial element. By 2025, the impact of this investment is evident, with highly anticipated series like 'When Life Gives You Tangerines,' showcasing beloved stars IU and Park Bo-gum. The narrative spans decades, reflecting Korean history while focusing on personal and romantic growth on Jeju Island. This strategy indicates Netflix's confidence in the global appeal of K-drama content.
The decades-spanning romantic drama 'When Life Gives You Tangerines' follows two main characters as they navigate life on Jeju Island amidst Korea's historical changes.
Netflix's $2.5 billion investment in the K-drama sector is set to significantly enrich its diverse content, with a special focus on romantic and nostalgic stories.
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