Meghan Markle's As Ever product line launched on April 2, amid confusion regarding its branding and target audience. The name discrepancy between her Netflix show and product line adds to the unclear messaging around who she is as a brand owner â a seasoned homemaker or a novice learner. Despite an impressive sell-out of the products, including specialty teas and raspberry jam priced at a premium, the actual sales figures remain unknown, leaving questions about the line's success and consumer interest.
I realized that in addition to being confused about what her whole deal is, Meghan has no idea who I am.
As Ever's initial collection includes eight products: three teas, honey, raspberry spread, shortbread cookie mix, crêpe mix, and flower sprinkles.
I can't speak to the quality of the products or the ordering process, as everything sold out in an hour on Wednesday morning.
While that seems like a sign of success, we have no way of knowing if As Ever has sold 50 or 5,000 packages of shortbread-cookie mix.
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