TikTok creator Kiki Rough has gained popularity by advocating for affordable meals inspired by depression and wartime recipes in light of current economic challenges. With rising grocery prices due to tariffs and inflation, her videos resonate with many, garnering millions of views. Along with other creators, she highlights budget-friendly meals as a response to financial pressures, sparking a broader movement on social media. This trend reflects a cultural shift towards frugality, evidenced by changing consumer behaviors and social media engagement with the hashtag #budgetmeals.
"If this is your first time being poor, I'm Kiki, and I'm trying to make it affordable to eat by using depression, recession and wartime recipes."
"Eating like a medieval peasant until all my credit cards are paid off," another TikToker posted last month.
Collection
[
|
...
]