Carrot-shaped lights, bunny wreaths and beauty boxes forget Easter, welcome to 'Eastermas' | Amelia Tait
Briefly

The article reflects on the evolving nature of holiday traditions like Easter, highlighting how consumerism has transformed celebrations. With over a quarter of British adults now buying Easter gifts beyond just chocolate, the author shares childhood memories of inequitable practices related to receiving gifts. The rise of extravagant presents and decorations underscores a trend of excessive consumption, leading to concerns about its implications for families and societal norms. The author acknowledges personal traditions while critiquing modern commercialization, voicing worries that current consumer behaviors might overshadow deeper, lasting values associated with holidays.
I won't deny that it is nice to give each other nice things, but I fear the trend puts pressure on parents, and normalises a level of consumption that would perhaps have been unthinkable even a decade ago.
Pop into any high street shop and you will see our current levels of capitalist egg-cess. Who among us doesn't need a plush chicken ballpoint pen from Flying Tiger?
Read at www.theguardian.com
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