Xiaomi announced that its smartphones in India will feature PhonePe's Indus Appstore instead of GetApps, part of a multi-year partnership. While Google Play Store will remain, this switch marks a significant move towards promoting local app marketplaces. PhonePe aims to capture the Indian app market by offering zero fees for developers and supports multiple local languages. However, establishing user trust for a new app store remains a challenge, despite making it preinstalled on new devices. Details on rollout and existing device upgrades remain unclear.
As India's digital ecosystem continues to grow, the demand for a locally driven app marketplace has never been more critical. At Xiaomi India, we have always championed 'Make for India' innovations, and this partnership with Indus Appstore is a strategic step in that direction.
PhonePe has been trying to take on the likes of Google for a share of the Indian app market, promising to charge zero fees from developers for in-app purchases.
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