Xiaomi smartphone shipments fell in the first three months of 2026, reaching 33.8 million units, down 19.2% year over year. Samsung and Apple increased shipments by 8.0% and 9.9%, respectively. Xiaomi remained third globally, supported by a lead over Oppo and vivo, both declining around 6.6% to 6.7% year over year. Regionally, Xiaomi ranked second in Latin America, third in Europe, Africa, the Middle East, and Southeast Asia, and fourth in India. In China, Xiaomi held third place with a 16% share. Average selling price rose from CNY 1,211 in Q4 2025 to CNY 1,310, up 8% year over year. Xiaomi stayed strong in smart bands and TWS buds, while tablet shipments dropped to fifth place. Xiaomi shipped 80,856 EVs in Q1, led by the YU7 series. Q1 2026 profit was CNY 6.1 billion on CNY 99.1 billion revenue, down 43.1% from the prior profit figure.
"The sky-high component prices have affected Xiaomi's smartphone business. In the first three months of 2026, the company shipped 33.8 million units, a decline of 19.2% compared to Q1 2025. This was the biggest drop among the Top 5 makers globally, but Xiaomi had enough of a lead over Oppo (#4, -6.6% YoY) and vivo (#5, -6.7% YoY) to maintain third place. Meanwhile, Samsung and Apple shipments increased by 8.0% and 9.9%, respectively, year over year."
"On a regional scale, Xiaomi is #2 in Latin America, #3 in Europe, Africa, the Middle East and Southeast Asia and #4 in India. In its home market of China, the company is #3 with a 16% share at the end of March. In the previous quarter ( Q4 2025), the company reported a rising ASP, Average Selling Price. That was CNY 1,211 then and it has further increased to CNY 1,310 - this is +8% from Q1 last year."
"Xiaomi maintains a strong position in smart bands (#3 globally, #2 in China) and TWS buds (#2 globally and in China). However, the company lost its Top 3 spot as a tablet maker globally - it currently sits at #5 after a 13.6% decline - meanwhile, Huawei jumped up 28.6% and now occupies the #3 spot and Lenovo went up 20.0% and is now in #4."
"Xiaomi shipped 80,856 EVs during Q1 this year. Shipments are now dominated by the Xiaomi YU7 series, which quickly grew to overtake the Xiaomi SU7 series. As a whole, Xiaomi reported CNY 6.1 billion in profit during Q1 2026 on CNY 99.1 billion of revenue. This is down significantly (43.1%) from the CNY 10.7 billion in profit report"
Read at GSMArena.com
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