"The most strategic digital choices that decision-makers have to make in 2026 no longer concern the user-facing elements of the infrastructure - the focus is now on its foundational components, i.e., on the domains, identities, registrars, and routing systems determining whether a company retains control over its internet presence."
"Losing control over domain registrations means surrendering access to the entire online operation to either competitors or malicious actors who could capitalise on the years of brand-building efforts spent by enterprises."
"In the case of a contemporary corporation, especially one that operates internationally, the domain holdings are practically interchangeable with the brand itself. The brand represents trust to the customer, authority to the search engine, and validation for email delivery services."
In recent years, the focus of digital transformation in UK and EU boardrooms has transitioned from user-facing technologies to foundational components such as domains and routing systems. This shift is crucial as losing control over domain registrations can jeopardize a company's entire online presence. As companies consolidate digitally, operational teams must manage domain transfers without disrupting essential services. Digital assets, particularly domains, have become integral to brand identity and trust, prompting investors to include domain-related inquiries in due diligence processes.
Read at London Business News | Londonlovesbusiness.com
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