The problem is not that Europe lacks ideas or ambition, but innovation is blocked at the next stage: we are failing to translate innovation into commercialisation.
The US has the advantage of sharing one common language across the market. In Europe, this can be a barrier in terms of not only getting a product out but also distribution, relationships, etc.
Shifting politics and a changing business environment in both the US and the EU have led many to rethink their growth and expansion strategies.
Some states [in the US] have laws that may be unique depending on the category, which may complicate the expansion process for European entrepreneurs.
#eu-competitiveness-report #european-tech-sector #market-expansion #us-eu-business-relations #innovation-challenges
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