Brew Gentleman, a craft brewery in Pennsylvania, grapples with unprecedented cost increases due to tariffs on imports, an issue retailers hadn't faced in 15 years. Alaina Webber, the brewery's COO, notes explicit emails detailing order price hikes ranging from 30% to 130%. These tariffs, intended to revive the industrial sector, have created chaos as the brewery relies on diverse ingredients from around the world. As they adapt from the Covid era, changing demands complicate their supply chain, particularly with imported goods now stuck in customs awaiting negotiations.
For the first time, as a company in operation going on 15 years, we've started to get explicit emails that say: On this existing order, you are now going to see a 30%, then to a 130% increase.
The tariffs Trump claims will restore the glory of rust-belt towns such as this have inflicted chaos on thousands of firms across the region.
Those are now sitting in customs and they'll sit there for quite a while, says Webber.
You can't instantly start growing New Zealand hops in America, says Katase; we use a lot of American hops, but then we have beers that use Australian or New Zealand hops.
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