Ecosia, the Berlin-based search engine, is expanding its mission by incorporating a broader range of climate initiatives beyond tree planting. The introduction of an 'impact counter' allows users to monitor their contributions, including tree planting and renewable energy generation. CEO Christian Kroll emphasizes the importance of empowering users to address climate issues amidst global governmental rollbacks on climate protections. Moreover, Ecosia plans to enhance user engagement through gamification features, offering tailored tips and rewards, ultimately aiming to make climate activism more accessible and impactful for its users.
Instead of primarily planting trees, Ecosia is now undertaking a wider variety of climate initiatives and provides a dashboard for users to track their contributions.
Ecosia CEO Christian Kroll states, 'As governments are rolling back climate protections, weâre putting the power to tackle the climate crisis right in our users' hands.'
The new impact counter tracks virtual 'seeds' collected, showcasing the effects of Ecosia usage in planting trees and generating renewable energy.
Ecosiaâs plans for additional gamification will allow users to tailor their journey, unlock rewards, and get focused climate tips.
Collection
[
|
...
]