At NIO's design workshop, engineers employ a mixture of artisanal craftsmanship and advanced technology to create car designs. This process, which involves molding clay and refining models by hand, serves as the artistic foundation for their vehicles. Since its inception in 2014, NIO has focused heavily on technological innovation, reflected in its 9,800 global patents, including advancements in battery technology and the world’s only dual-display windshield. CEO William Li asserts that innovation is crucial for survival in a competitive automotive market.
This is a very labor-intensive process. It's also an incongruously artisanal first step of a design methodology that is otherwise steeped in pushing technological boundaries.
Innovation creates value, NIO CEO William Li tells TIME. And innovation helps us survive amid fierce competition, be it in China or worldwide.
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