SAS, having shifted alliances to Skyteam following Air France/KLM's acquisition, launched an ambitious promotion for Eurobonus loyalty members. The campaign invited them to travel on 15 Skyteam airlines within two months to earn a million points. Unlike typical diminishing airline loyalty programs, this initiative captured significant attention, resulting in 940 participants achieving millionaire status, drawing interest globally. Interestingly, the majority of participants were male, with the average age being 40. This successful promotion represents a rare opportunity within a market that often discourages loyalty rewards, igniting excitement among frequent travelers.
With airlines seemingly hell bent on making frequent flyer schemes less rewarding, SAS's promotion allows loyalty members to earn one million points by flying on 15 Skyteam airlines.
SAS has gained a cult following with its lucrative promotion—940 people became millionaires by completing the challenge. Interest was high, sharing surged, and participants mapped out 33 countries.
Collection
[
|
...
]