Tesla is facing a significant slump in sales across key European markets, with April figures showing alarming declines of up to 81% in Sweden. This downturn comes as the overall EV market grows, highlighting Tesla's struggle amid increasing competition and a negative brand image caused by CEO Elon Musk's controversial behavior and political affiliations. Surveys indicate that a majority of consumers in Europe are deterred from purchasing Tesla vehicles due to Musk's antics, suggesting a damaging trend for the brand's reputation in the region.
The brand has taken a reputational hit here in Europe,
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