Tesla's market performance in Europe revealed a 28% decline in May, marking its best monthly performance this year despite a drop in overall market share to 7.2%. While sales have plummeted by 37% in April and May, some regional strength, particularly in Norway, indicates that demand may be stabilizing. As the key second-quarter production and delivery updates approach, the European market remains pivotal for Tesla, presenting both challenges and opportunities as the EV sector grows steadily despite fierce competition.
Tesla's market share in Europe shrunk again last month, but pockets of strength in countries like Norway suggest demand is bottoming out and the worst could be over.
While still an exceptionally steep drop, the struggling brand has seen far worse and the result marks its best monthly performance in 2025.
The brand's problems in Europe represent a significant lost opportunity for Musk, since it is the second largest EV market in the world after China.
One in every six new vehicles sold in Europe last month was an electric vehicle, indicating a growing market despite challenges.
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