Tesla experienced a 44% drop in sales across Europe last month, attributed to buyer backlash related to Elon Musk's controversial behavior. Sales fell to less than 16,000 vehicles, leading to a market share decline to 9.6%, the lowest for February in five years. While the UK saw a 21% rise in registrations, protests at dealerships indicate consumer dissatisfaction. Analysts suggest that both Musk's political interventions and a model refresh are impacting sales dynamics as the company navigates increased EV competition.
Tesla is experiencing a period of immense change due to Elon Musk's political activities and increased competition in the EV market.
Tesla's market share fell to 9.6% last month, the lowest it has registered in February for five years, indicating a significant decline in sales.
Despite a slump in overall sales across Europe, the UK saw an almost 21% increase in Tesla new car registrations, showing contrasting regional dynamics.
Analysts are assessing whether Musk's political actions are leading to consumer backlash, affecting potential buyers and provoking protests at Tesla dealerships.
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