Shein, a major player in the fast-fashion industry, has faced backlash related to labor practices and environmental concerns, compounded by scrutiny over its Chinese ownership. The company's PR strategy shifted towards building connections within the Trump administration, employing high-ranking officials to advocate for its interests. Despite a $3.9 million investment in lobbyists, Shein's efforts failed to prevent tariffs from being levied against it, showcasing the limits of corporate influence in the face of regulatory challenges.
Shein, which did not register hiring a single lobbyist until 2022, spent $3.9 million on federal lobbying amidst concerns about its Chinese ownership and labor practices.
Despite Sheinâs elaborate PR campaign and its ties to Trump officials, the brandâs attempts to sidestep tariffs proved unsuccessful, highlighting the challenges faced.
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