Volkswagen has entered a $5 billion partnership with Rivian to enhance its electric vehicle software capabilities. This collaboration reflects VW's commitment to cultural transformation, as highlighted by Rivian's chief software officer. He commended Volkswagen's leadership for adopting a more agile and iterative development approach, akin to a startup's ethos. This venture aims to integrate Rivian's advanced software and electrical architecture into various VW models, including an affordable electric car model. The collaboration is crucial as Volkswagen recently faced significant setbacks in software development and declining sales in key markets like China.
"One of the reasons we really leaned in heavily into the partnership was the willingness of the Volkswagen leadership to change culture within the group."
"They were willing to adopt a much more agile, iterative, innovative approach to the entire development lifecycle, and keep the startup DNA that Rivian brings."
Collection
[
|
...
]