Reactiv, mobile commerce startup, launches out of stealth with $5 million seed round
Briefly

"We've been in the ecosystem for ten years, and we had this pure conviction that this was what the market needed. We believed we were the right team to do it. But, yeah, we bet the farm on it!" — Ross Correia
"Though none of those firms are Canada-based, the company does have some Canadian angel investors. The startup may be Canada-based, but the company is looking to meet retail market trends that are happening everywhere."
According to Pew, around three-quarters of Americans report shopping online with their smartphones, a trend that's even higher among young demographics and at the average surpassing desktops, laptops, and tablets.
Reactiv is an AI-powered platform that helps brands quickly launch and manage mobile apps, handling everything from setup to ongoing updates while personalizing customer engagement.
Read at Fortune
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