CEOs of Made-in-America companies, like Ric Cabot of Darn Tough, express optimism about domestic manufacturing revival despite challenges. They emphasize commitment, time, and financial investment to succeed. Darn Tough, which sources merino wool domestically, is well-positioned amid rising tariffs, as it avoids overseas production costs. Higher tariffs on imports could shift consumer preference toward American-made products, making higher-priced goods more appealing compared to cheaper imports. Treasury Secretary Scott Bessent supports tariffs as a strategy to restore the US manufacturing base, indicating a broader policy focus on domestic production.
"For the first time, and hopefully not for the last time, domestic manufacturing is in a good spot. But you gotta commit. You gotta commit to making it here. It isn't easy."
"Tariffs are a means to an end, and I think that end is bringing the manufacturing base back to the US," Treasury Secretary Scott Bessent said.
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