With the Windows 10 end-of-support date approaching, Microsoft is now providing free enrollment options for consumers to access Extended Security Updates (ESU). Previously, users would need to pay $30 annually, but by engaging with services like Windows Backup or Bing, they can now receive these updates at no cost. This decision indicates Microsoft’s awareness that many users are reluctant to upgrade their aging hardware. In contrast, enterprise customers remain subject to higher subscription fees, highlighting varying strategies for different user groups.
Microsoft's recent decision to offer free enrollment options for Extended Security Updates (ESU) shows a shift in strategy, aiming to assist millions of Windows 10 users hesitant to upgrade.
The new enrollment options allow users to engage with Microsoft's cloud solutions like Windows Backup or Bing in order to receive security updates without a fee.
Microsoft acknowledges that many consumers are unprepared to upgrade their machines, prompting this change designed to ease the transition away from Windows 10.
While consumer PCs can access free ESU, enterprise customers will face higher costs, indicating a clear differentiation in Microsoft's approach between business and consumer support.
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