""Opportunities like this in tech don't come up that frequently," Azzurri Group digital and technology director Jim Hingston says of US-themed restaurant chain Dave's Hot Chicken."
""It's never totally greenfield, there are always a few shrubs and weeds you've got to get through, but it's such a great opportunity," Hingston says of the brand and its modern tech stack."
""If I have tech and I've proved I can scale it, [the question becomes about] applying it back into the rest of the group," Hingston adds."
Azzurri Group has secured franchise rights for Dave's Hot Chicken, planning to open at least 180 locations across Europe. The brand's startup status allows Azzurri's tech team to implement modern technology without the complications of legacy systems. Jim Hingston emphasizes the potential for tech to drive growth and create a scalable model that can benefit other restaurant brands within the group. The initiative aims to enhance operational efficiency and support expansion into new markets.
Read at ComputerWeekly.com
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