"GoPro will cut 23 percent of its global workforce by the end of this year, as the action camera pioneer looks to reverse its fortunes in a competitive market."
"The restructuring process commencing in the second quarter of 2026 is expected to cost GoPro between $11.5 million and $15 million, including severance packages and healthcare benefits."
"Despite the layoffs, GoPro is seemingly optimistic about 2026, banking on its AI-centric GP3 processor to spearhead a new era of performance and innovation for the company."
"GoPro launched its first action camera in the early 2000s and enjoyed huge success with extreme sports enthusiasts, but now faces stiff competition from DJI, Insta360, and smartphone cameras."
GoPro plans to cut 23% of its global workforce, laying off 145 employees by the end of 2026. The restructuring will cost between $11.5 million and $15 million, covering severance and healthcare. The company reported a revenue decline in 2025, including a $9 million loss in Q4. Despite these challenges, GoPro is optimistic about 2026, focusing on its new AI-centric GP3 processor to drive innovation and performance in upcoming camera releases.
Read at Engadget
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