Egypt's Cartona raises $8.1M even as investors pull back from B2B e-commerce in Africa | TechCrunch
Briefly

from TechCrunch6 months ago
Egyptian B2B e-commerce platform Cartona secures $8.1M in Series A extension, despite dwindling investor enthusiasm in African startups. Founder notes nearing EBITDA profitability.
TechCrunchhttps://techcrunch.com/2024/07/30/egypts-cartona-raises-8-1m-even-as-investors-pull-back-from-b2b-e-commerce-in-africa/
Cartona plans to use the raised funds for market expansion, focusing on FMCG and HORECA verticals in Egypt. Potential regional market entry in Saudi Arabia and exploring new product lines.
TechCrunchhttps://techcrunch.com/2024/07/30/egypts-cartona-raises-8-1m-even-as-investors-pull-back-from-b2b-e-commerce-in-africa/
Initially asset-light, Cartona faced criticism for staying competitive against asset-heavy B2B platforms due to control over tech and supply chain. Diversifying into new verticals to adapt.
TechCrunchhttps://techcrunch.com/2024/07/30/egypts-cartona-raises-8-1m-even-as-investors-pull-back-from-b2b-e-commerce-in-africa/
Read at TechCrunch
#b2b-e-commerce #cartona #series-a-extension #investor-interest #market-expansion
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