"Sympower has grown tremendously in recent years, which aligns with the unprecedented demand across Europe for diversified and mature energy flexibility solutions," said Bushell, the company's CEO and co-founder.
"Electricity infrastructure around the world is struggling to adapt to the influx of renewable energies like wind and solar because - unlike the gas and coal that came before - they produce power intermittently."
The system gives energy-intensive companies an incentive to stop using electricity during times of peak demand. The more energy they save, the more money they make.
The EU has identified demand response - as well as energy storage technologies - as key to restoring the balance as more renewables come online.
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