China's Rolls-Royce Rival May Have Found A Shortcut Into Europe
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China's Rolls-Royce Rival May Have Found A Shortcut Into Europe
"Hongqi is currently in talks with Stellantis to build vehicles at one of the group's Spanish plants as part of a wider European expansion plan. The talks are reportedly being handled through Leapmotor, the Chinese EV maker in which both FAW and Stellantis are investors."
"Hongqi's name translates to 'red flag' or 'red banner' and has long been associated with state limousines for officials of the Chinese Communist Party. It was founded in 1958, and Chairman Mao Zedong considered it China's national car brand."
"The company wants to launch 15 electric and hybrid models in Europe by 2028, and it hopes to exceed 1 million annual sales by 2030, with at least 10% coming from outside China."
Hongqi, a Chinese luxury brand, is negotiating with Stellantis to manufacture electric vehicles in Spain as part of its European expansion strategy. Unlike other Chinese automakers, Hongqi aims to produce cars locally to avoid tariffs and enhance market presence. The brand, founded in 1958 and associated with China's Communist Party, carries a unique heritage that may influence its reception in Europe. Hongqi plans to launch 15 electric and hybrid models by 2028, targeting over 1 million annual sales by 2030, with a significant portion from outside China.
Read at insideevs.com
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