In 2025, Xiaomi introduced factory tours for its first electric vehicle model, SU7, initially offering only a few slots that quickly grew due to overwhelming popularity. By July, demand surged, leading to more tours accommodating over 1,100 visitors weekly. The tours include visits to exhibit halls showcasing innovations, production lines, and test rides on the SU7. Attendees highlight their excitement from the rapid acceleration of the vehicle, with insights into the impact of automation on future job markets.
"It felt awesome-takes off really fast, with an instant kick," Zhao tells WIRED.
Another visitor notes that the shuttle will temporarily stop if it gets in the way of a robot, programmed to work on a strict schedule.
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