Calo differentiates itself by offering customized meal subscriptions for specialized segments like weight loss, high protein intake, or balanced meals. This targets consumers who value healthy eating over mere convenience.
The meal delivery market in the Middle East will hit $11.2 billion by 2030, fueled by busy professionals ordering instead of cooking, a trend exacerbated by the COVID-19 pandemic.
Calo's growth strategy includes further customization of meals for customers with specific dietary needs, believing they will pay a premium for tailored food options.
Having raised $25 million in Series B funding led by Nuwa Capital, Calo is valued at approximately $250 million and aims to extend its reach internationally.
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