In April 2023, Chinese EV manufacturer BYD outsold Tesla in Europe for the first time, with 7,231 units sold compared to Tesla's 7,165. This shift comes as Tesla's sales faced a significant decline across various European markets, including a 62% drop in the UK. BYD, which started expanding its sales in Europe late in 2022, is actively working to penetrate the market further, establishing a new headquarters in Hungary. Legacy automakers like Volkswagen are also intensifying competition by introducing a wider array of EVs. With BYD's success in China and potential entry into the US market, the electric vehicle landscape is rapidly changing.
BYD outsold Tesla in Europe for the first time, with 7,231 units registered compared to Tesla's 7,165, marking a significant shift in the EV market.
Tesla's sales in Europe plummeted in April, with declines of 62% in the UK and 59% in France, amidst increased competition from legacy car manufacturers.
BYD is expanding aggressively in Europe with a new headquarters in Hungary, positioning itself to compete effectively despite facing high tariffs in various regions.
In China, BYD is far ahead of Tesla, securing its leadership position in the world's largest EV market, hinting at potential success in the US.
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