Positive impact emerged as a crucial factor influencing investment decisions, with 72% of respondents expressing some degree of agreement with its importance.
The common traits of successful startup founders that investors backed were a clear value proposition (77%), passion and commitment (57%), strong value and mission (57%), and strong leadership (46%).
The most common mistakes made by startups during fundraising included overvaluing the company (31%) and inadequate market research (18%).
Advice for startups in fundraising includes reducing valuations (49%), planning for longer fundraising periods (44%), and raising smaller rounds (38%).
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