A new generation of tech founders is going all in on the American market - thousands of miles from home
Briefly

Yoeven Khemlani founded JigsawStack to automate code maintenance and related tasks for engineers, capturing a significant US customer base. This trend reflects a shift in Southeast Asian startups' focus from local to US markets, driven by opportunity and necessity. Despite the US's isolationism and potential tariffs on Chinese imports, the region's economic growth—over 62% in GDP since 2015—fuels this shift. Industry insights indicate that as the startup ecosystem matures, more founders are establishing products tailored for US customers, expanding their reach globally.
JigsawStack, which raised $1.5 million in pre-seed rounds, is part of a growing group of Southeast Asian startups building products for US-based customers.
Traditionally, Southeast Asian startups honed in on local or regional markets to solve unique, homegrown challenges, but now they’re setting their sights on the US.
The US's rising isolationism isn't threatening Southeast Asian software startups' customer base yet, but tariffs on China could raise hardware import costs.
Southeast Asia has seen skyrocketing economic growth, with its GDP climbing more than 62% since 2015, yet it still lacks the US's economic firepower.
Read at Business Insider
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