In the wake of George Floyd's murder, a significant national movement emerged, prompting calls for real corporate action towards racial equity. In my advocacy, I emphasized that major retailers should allocate 15% of their shelf space to Black-owned brands to address systemic inequities and drive economic growth in Black communities. Despite resistance from some executives citing inadequate customer base, the Fifteen Percent Pledge advocates for stocking quality products and highlights the beneficial impact of investing in diverse entrepreneurs. Recently, however, there has been increased political and cultural pressure against diversity and equity initiatives, threatening progress made in corporate commitments to DEI.
In the early days after George Floyd's murder, I advocated for a sustained corporate commitment to diversity, emphasizing the need to support Black-owned brands to address the racial wealth gap.
The Fifteen Percent Pledge primarily asks retailers to stock quality products, aiming to expand customer bases and highlight the business case for investing in people of color.
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