Ecommerce is booming across the continent, with the most recent data from Ecommerce Europe and EuroCommerce finding that European B2C e-commerce increased from €849bn in 2021 to €899bn in 2022. Inflation and economic uncertainty played a part in the slower growth of the block's ecommerce rates in 2021 and 2022, but both groups report that in 2023, ecommerce began to recover as inflation declined, with a return to growth at 2% projected.
What is also driving increased adoption of online shopping is technological progress, say Ecommerce Europe and EuroCommerce. Their report says that adoption of 5G, AR/VR, digital wallets and new shop solutions are drivers of 'deeper ecommerce penetration'.
#european-b2c-e-commerce #ecommerce-growth #online-shopping #technological-progress #retail-tech-startups
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