The European Commission has asked TikTok to provide a risk assessment within 24 hours over concerns about its new service, TikTok Lite, offering rewards like Amazon vouchers which may encourage addictive behavior in children.
The commission is investigating TikTok to determine if it has breached Digital Services Act's rules regarding protecting minors, advertising transparency, and managing addictive design and harmful content, including the platform's age verification process.
The EU warned TikTok that it can impose fines for providing incorrect or misleading information in response to its requests about the potential impact of the new reward program on children's protection and users' mental health.
The US surgeon general previously issued a concerned warning about the addictive nature of social media platforms and their impact on mental health, underlining the growing awareness of this issue globally.
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