The Women's UEFA Euro 2025 is anticipated to significantly contribute an £851.6m uplift to the UK economy as fans prepare for the tournament from July 2-27. An estimated 19.7 million fans will tune in, prompting 15.2 million to buy essentials for watch parties, thus benefiting retailers and hospitality venues. Food and drink expenditures are expected to lead, with £441.8m allocated to grocery stores. Notably, spending figures are projected to surpass those of the Women's World Cup, but they will still fall short of last year's Men's Euros spending of £2.14bn.
Retailers can look forward to this year's Women's Euros tournament with excitement. The summer weather and prime-time matches, combined with England heading into the tournament as joint favourites will encourage consumers to get involved and part with their cash.
Fans are expected to spend £441.8m on food and drink sales, providing a significant boost to supermarkets and convenience stores during the tournament.
With an estimated £851.6m uplift for the UK economy from the Women's UEFA Euro 2025, the tournament is set to positively impact both retail and hospitality sectors.
Despite a £851.6m economic uplift from the Women's Euros, retail sales from the event will be less than half of what the Men's Euros achieved last year.
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