In future, it is to be known as Reform UK: The Brexit party. The explicit move to tap into a reservoir of leave-voting nostalgia comes amid signs that the party, which struggled after its co-founder Nigel Farage focused his attention on his broadcasting career, could once again cause real problems for the Tories.
YouGov polling found that voters who supported the Tories in 2019 are more likely to switch to Reform than to Labour, and there have been suggestions that such switchers cost Rishi Sunak's party the recent byelection.
Amid the returnt of the former PM who opposed Brexit, Reform's average score rose from 7% per cent to 10% in a week. In the coming weeks, Reform will announce hundreds of candidates as it seeks to build on momentum behind a stated desire to destroy the Conservatives.
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