Ten global car manufacturers admitted to illegal collusion regarding green advertising, resulting in £77 million in fines from the UK's CMA. They agreed not to compete on the recyclability of their cars and withheld information on recycled materials used, impacting consumer transparency. The collusion, called the 'ELV Charta', lasted from May 2002 to September 2017, with the investigation sparked by a tip-off from Mercedes-Benz. This behavior restricts informed consumer choices and hinders investments in environmental advancements according to the CMA.
"Colluding to restrict competition is illegal - and that extends to how you advertise your products. This kind of collusion limits consumers' ability to make informed choices and..."
"The scheme was known internally as the 'ELV Charta', or informally, a 'gentleman's agreement', and was in effect from May 2002 until September 2017..."
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