UEFA learn from FIFA's World Cup own goal with huge PR ticketing win
Briefly

UEFA learn from FIFA's World Cup own goal with huge PR ticketing win
"UEFA has pledged to freeze the majority of ticket costs for the Euro 2028 tournament, ensuring fans can afford to watch their nation compete. The cheapest entry, known as the Fans First Ticket, will cost around 25, maintaining the same rates as the 2024 tournament."
"In stark contrast to FIFA's ticket pricing policy, which has faced heavy criticism for price gouging, UEFA's decision to keep ticket prices stable is a significant move towards making international competitions more accessible for fans."
UEFA has committed to keeping ticket prices for the Euro 2028 tournament the same as those for 2024, ensuring affordability for fans. This decision comes in response to criticism of FIFA's exorbitant ticket prices for the upcoming World Cup, where some tickets exceed thousands of dollars. The cheapest ticket for Euro 2028 will be around 25, while FIFA's pricing structure has left many fans unable to attend due to high costs. Supporter groups have raised complaints against FIFA regarding ticket pricing.
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