In 2024, Traton achieved a 1% increase in sales revenue, totaling €47.5 billion, driven by a favorable market mix and effective pricing strategies. The bus segment saw a rise in incoming orders, increasing its share of total orders to 12.2%. However, total vehicle sales dipped slightly. The operating result improved significantly, reaching €4.4 billion, aided by stringent cost discipline. Traton also focused on electromobility, launching initiatives like Erinion to support electric bus infrastructure by planning to install 40,000 charging points, reflecting its commitment to sustainable transport solutions.
In 2024, Traton's sales revenue reached €47.5 billion, attributed to market mix and pricing strategies despite a slight decline in overall vehicle orders.
Traton reported a favorable operational adjustment with €4.4 billion in income, surpassing previous forecasts due to improved cost discipline and price management.
With a notable shift towards electromobility, Traton developed electric bus models and launched Erinion to establish 40,000 electric vehicle charging points.
The bus segment emerged as a strong performer, with its share of total vehicle orders increasing to 12.2%, indicating rising demand despite overall sales decline.
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