Thieves Break Off 400,000 Pieces of KitKat Bars in a Major Heist. Nestle's Reaction Was Surprising.
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Thieves Break Off 400,000 Pieces of KitKat Bars in a Major Heist. Nestle's Reaction Was Surprising.
"Nestlé responded to the heist in good spirits, stating, 'We've always encouraged people to have a break with KitKat, but it seems thieves have taken the message too literally and made a break with more than 12 tons of our chocolate.'"
"Nestlé indicated that the missing bars could appear on unofficial sales channels across Europe, but emphasized that the chocolate is traceable through unique batch codes."
"Anyone scanning the stolen bars would receive instructions on how to contact Nestlé, ensuring a potential recovery of the stolen goods."
"Nestlé reassured KitKat fans that the theft would not affect supply or cause shortages ahead of Easter."
Thieves stole 12 tons of KitKat bars, approximately 413,793 pieces, while being transported from a Nestlé factory in Italy to Poland. The truck disappeared during transit. Nestlé responded humorously, noting that the theft was an extreme interpretation of their slogan. The company stated that the stolen chocolate is traceable via unique batch codes, which could lead to recovery. Nestlé reassured customers that the theft would not impact chocolate supply or cause shortages ahead of Easter.
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