Lexicographer Susie Dent introduced the term 'eufloria' in collaboration with Moonpig to describe the joy of receiving flowers, supported by a study showing its positive psychological effects. The term combines the Greek prefix 'eu', meaning good, with 'floria', referencing Flora, the Roman goddess of flowers. The study indicated that receiving flowers can lift a person's mood for four days, with many respondents reporting increased happiness and productivity. In honor of this new word, Moonpig created a special bouquet named 'Eufloria' for Mother's Day, aiming to spread this joy further.
Susie Dent expressed her joy in creating a word that encapsulates the profound happiness felt when receiving flowers, emphasizing its universal appeal and significance.
The new term 'eufloria' merges the Greek prefix 'eu', meaning good or abundant, with 'flora', representing the goddess of flowers, thus communicating deep joy.
The research revealed that 85% of individuals feel happier upon receiving flowers, with significant boosts in productivity and kindness observed as a result.
Moonpig’s limited edition bouquet, named 'Eufloria', launched in celebration of Mother’s Day, aims to further propagate the joy that comes with gifting flowers.
Collection
[
|
...
]