Tesla's dominance in the European electric vehicle (EV) market has been challenged as Skoda outsold it in May 2023. Skoda achieved sales of 14,920 electric cars, driven largely by its new Elroq SUV, while Tesla sold 14,055 vehicles, marking a 28% year-on-year decrease. Tesla's slump, which is its fifth consecutive month of decline in Europe, juxtaposes with a broader 25% surge in the EV market. The shift in consumer preferences toward more affordable vehicles and increasing backlash against Elon Musk's political ties have fueled this trend, indicating a major change in the competitive landscape.
The European electric vehicle market has seen a significant shift, with Skoda outselling Tesla for the first time amid rising demand for affordable options.
Much of Skoda's sales success can be attributed to the popularity of its Elroq SUV, which contributed significantly to the company's strong performance in May.
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