European travelers are increasingly avoiding US hotels, with forward bookings dropping by 25%, according to Accor's CEO. Although global bookings are rising overall, Europeans are opting for destinations like Canada, South America, and Egypt. This decline mirrors decreasing Canadian bookings to the US, which saw a 70% drop in travel data reported through September. Transatlantic air routes remain a critical revenue stream for airlines and their leaders express concern over changing travel dynamics linked to globalization and political tensions, primarily influenced by tariffs introduced under Trump's administration.
"Forward bookings for Europeans visiting the US this summer have fallen by a quarter, Accor CEO Sébastien Bazin told Bloomberg on Tuesday."
"While forward bookings are up as much as 5% overall, Bazin told Bloomberg, there's a 'pretty strong deceleration across the Atlantic.'"
"European customers were instead choosing to travel to Canada, South America, and Egypt, he said."
"We probably all agree something is happening out there. Globalization is changing," Lufthansa Group CEO Carsten Spohr told the Airlines for Europe Summit last week.
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