A recent report by the European Travel Commission (ETC) reveals a sharp decline in American travelers planning to visit Europe, dropping from 45% in 2024 to 37% in 2025. Cost is cited as the primary reason for this decline, with survey results showing only 18% of Americans intend to travel to Europe, down from 28% the previous year. The downturn reflects broader economic challenges, political uncertainty, and shifting consumer preferences, leading travelers to consider US cities that mimic European experiences without high costs, such as Carmel-by-the-Sea in California.
"The ETC report found only 18% of American travelers say they will visit Europe, a significant drop from 28% last year, revealing rising costs are steering travelers away from European destinations."
"People adapt their travel plans as Europe drives Americans away due to rising costs. This downturn in travel sentiment reflects broader economic pressures and evolving consumer preferences."
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