Valentine's lamps, Easter rugs: 'seasonal decor' has become a year-long tat-fest | Amelia Tait
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Valentine's lamps, Easter rugs: 'seasonal decor' has become a year-long tat-fest | Amelia Tait
"It's Valentine's Day, which means you should have spent the last few weeks swapping all of the lamps in your house. If not, you still have a few hours: box up your beige lampshades (or better yet, throw them in the bin) and replace them with ones of red and pink hues. Then if you want to feel mentally well you must also change your lightbulbs, because warm white lighting is the best way to ensure your crimson decor doesn't look too harsh."
"This is according to online lighting company Pooky, which is selling 43 lust-worthy lamps (and shades) for Valentine's Day. A press release the brand sent on behalf of the brand in late January proudly declared that Google searches for seasonal decor have increased 70% year-on-year globally, while queries about Valentine's decor have soared 2,584% since the start of 2026. The beauty of seasonal lighting, said Pooky's chief creative officer, is that it's easy to rotate."
Holiday lighting and lampshift advice promotes swapping beige shades for red and pink, using warm white bulbs to soften crimson decor. An online lighting company is selling 43 Valentine lamps and reported a 70% global year-on-year rise in searches for seasonal decor and a 2,584% surge in queries about Valentine's decor since early 2026. The brand recommends storing a labelled box with Valentine lampshades, rose-tinted bulbs and candles for quick swaps. Many consumers question storage practicality; 62% of Britons admit throwing perfectly good homeware away, more than a quarter perceive faster trend turnover, and 70 million home decor items are discarded annually.
Read at www.theguardian.com
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