"Studies show that eco friendly businesses tend to snap up better paying and more loyal customers. As a small business looking for a fair share of the market, those facts might just appeal to you. After all, it's easier to go green than you might think. And if investing in sustainability gives you almost a guaranteed chance to attract more customers, there's no reason not to try it out."
"Being paperless means avoiding the need for paper in the first place, and not just limiting the amount of paper you use. Whatever paper packs might still be in your supply closet now, try to make them last as long as possible. Instead, use digital note apps to keep track of important memos. Similarly, use cloud storage for important details, where you can still lock data away where it's safe (and back it up just in case)."
"Air freight tends to be fast and easy, but it also comes with a massive carbon footprint. You might save money on delivery fees, and your customers may get their packages a bit faster, but it's not worth the environmental toll. Try to avoid shipping by air, wherever possible. Of course, as a small business, you're likely to only need local or regional couriers to take parcels back and forth."
Eco-friendly practices attract better-paying, more loyal customers and can be easier to adopt than expected. Reduce paper use by avoiding paper needs, extending existing supplies, using digital note apps, and storing important files in secured cloud storage with backups. Minimize air shipping because air freight produces a large carbon footprint; use local or regional couriers for nearby deliveries and choose sea freight for overseas shipments to lower emissions and costs. Work with green suppliers so supply-chain materials and equipment are sustainable, allowing overall carbon emissions to decline over time.
Read at London Business News | Londonlovesbusiness.com
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