Nestle Unveils Partners in Global Regenerative Agriculture Campaign

"Global food giant Nestlé is launching two new collaborations designed to scale regenerative agriculture globally while attracting more young people into farming. The initiatives - one in collaboration with The Nature Conservancy and the other with the youth-learning platform Goodwall - were formally unveiled at the recent World Economic Forum Annual Meeting in Davos, Switzerland. Stakeholder and Youth Engagement According to Nestlé, the collaboration with The Nature Conservancy builds upon the existing "Nestlé Agriculture Framework," a corporate plan designed to help farmers improve crops, earnings and environmental outcomes."

"Separately, Nestlé said it will support Goodwall in building an agriculture curriculum that uses gamification to increase awareness of regenerative agriculture and teach "practical skills" to young people through the Goodwall app. Nestlé did not disclose financial terms associated with either partnership. Coming from the world's largest food and beverage company, the announcement signals how "regenerative agriculture" has moved from a niche, often loosely defined idea to a mainstream corporate priority."

Nestlé is launching collaborations with The Nature Conservancy and the youth-learning platform Goodwall to scale regenerative agriculture and draw more young people into farming. The Nature Conservancy partnership will refine and expand the Nestlé Agriculture Framework, a corporate plan intended to help farmers improve crops, earnings and environmental outcomes, and to encourage more industry stakeholders to participate. The Goodwall partnership will develop a gamified agriculture curriculum to raise awareness of regenerative practices and teach practical skills to young people through the Goodwall app. No financial terms were disclosed. The move signals that regenerative agriculture has become a mainstream corporate priority, though specifics on crops, origins, farmer groups and verification methods were limited. Rainforest Alliance introduced a regenerative coffee standard in September 2025.

Read at Daily Coffee News by Roast Magazine