"Just simply, rent, water, return,"
"You can rent via our website, pick your dates, come along to one of the hubs to choose your tree, water it, bring it back, and then it grows on."
"We get pictures and we'll compare, and they'll say actually it is, it's just grown a little bit, so people love it."
London produces large numbers of discarded real Christmas trees each year, with around seven million ending up in landfill across the UK. Some London schemes offer alternatives such as renting potted, living trees that are returned after the festive season to be grown on and reused, with hubs across the city and customers sometimes reuniting with the same tree. Other initiatives repurpose discarded trees into construction materials. Rental schemes advertise simple processes of renting, watering and returning, and customers describe the approach as more environmentally friendly. One repurposing initiative grew from experience selling real trees.
Read at www.bbc.com
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