"An ecologically-friendly hotel never hurts, either; having a sense that one is minimizing one's impact on the environment is a plus for many travelers, whether they're on the road for business or personal reasons. In an article for Hotels, Tatiana Valenzuela explored the case of GHL Hoteles, a hospitality company based in Colombia with locations in 10 countries across Latin America.Valenzuela's article cites the head of HR for GHL Hoteles, Sandra Zapata, who stated that the company has a goal of being carbon-neutral by 2035. To that end, the company's carbon footprint dropped by 6.18% over the course of 2024."
"What is potentially most interesting about GHL's announcement is the company's pursuit of outside certification when applicable. GHL noted that one of its properties, Bogotá's BIOHOTEL Organic Suites, was cited by Case Western Reserve University's Aim2Flourish initiative for its sustainability efforts. Some hospitality companies have put sustainability at the core of their business model, including the resort company Beyond Green, which added six new properties to its lineup earlier this year. Since 2021, Google has offered in-depth information on the ecological friendliness of the hotels in its listings, and sustainability concerns have also led to fewer plastic key cards being in use."
Travelers choose hotels for varied reasons, including amenities, value, experiential immersion, and environmental impact. Ecologically-friendly practices increase appeal for both business and leisure guests seeking to minimize their footprint. GHL Hoteles aims to be carbon-neutral by 2035 and reduced its carbon footprint by 6.18% during 2024. GHL pursues outside sustainability certification where applicable; Bogotá's BIOHOTEL Organic Suites received recognition from Case Western Reserve University's Aim2Flourish initiative. Some hospitality companies embed sustainability at their core, such as Beyond Green, which expanded its portfolio with six properties. Search platforms now display ecological hotel data, and operations are reducing plastic key card use.
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