"Collins has designed the identity for a new global day of climate action, Sun Day, conceived by environmental activist Bill McKibben and Denis Hayes, the founders of the original Earth Day. With a strong focus on creating the necessary momentum for clean energy transition, the visual identity focuses on the collective and healing power of solar."
""The hard part - technology - has been solved," says Collins founder Brian Collins. "What remains is the work of building the regulatory frameworks and securing the funding to deploy it at scale and speed. For so long, the sun's heat was cast as a threat. Today, it is a solution.""
"Bill McKibben, who has worked with Collins previously on 350.org and The Third Act, approached the design studio with a deceptively difficult question: how does mankind build an idea and design approach that feels cohesive enough to unify millions, yet still leaves space for personal, grassroots action? Signifying an inflection point in the climate fight, Sun Day's visual identity communicates unity and health, much like the feeling of sitting in the sun."
Collins designed the visual identity for Sun Day, a global day of climate action founded by Bill McKibben and Denis Hayes, centering on the collective and healing power of solar energy to drive a clean energy transition. The movement emphasizes practical action using existing technologies to restore planetary health rather than inventing new solutions. Technological hurdles are considered solved; remaining tasks include building regulatory frameworks and securing funding to deploy solutions rapidly and at scale. The identity aims to unite millions while preserving space for local, grassroots action, communicating unity and health akin to the feeling of sitting in the sun.
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