"Cedara, the AI engine for sustainable media, announced that it has been recognised as a major contender in Everest Group's Carbon Accounting Platform PEAK Matrix® Assessment 2025. The PEAK Matrix® Assessment by Everest Group provides a comparative evaluation of leading carbon accounting platforms globally. The assessment measures platforms on vision, functionality, market impact, and cost to help enterprises identify the right solutions for their sustainability initiatives."
"Cedara's appearance in Everest Group's latest assessment underscores a broader industry shift: as generalist carbon accounting platforms mature, sector-specific solutions are emerging to address the complex realities of high-emission, data-dense verticals. Cedara's technology is designed to meet the distinct requirements of advertisers, agencies, and media suppliers - enabling accurate and actionable insights across global media supply chains while aligning with industry-standard frameworks including the Ad Net Zero Global Media Sustainability Framework (GMSF)."
Cedara, the AI engine for sustainable media, was recognised as a major contender in Everest Group's Carbon Accounting Platform PEAK Matrix Assessment 2025. Everest Group's PEAK Matrix provides a comparative evaluation of carbon accounting platforms, measuring vision, functionality, market impact, and cost. Cedara emphasises verticalised sustainability platforms tailored to industry-specific needs and data structures, especially for marketing and advertising. Cedara's platform integrates into media workflows to provide tailored measurement and reduction tools. The technology aims to deliver accurate, actionable insights across advertisers, agencies, and media suppliers while aligning with frameworks such as the Ad Net Zero Global Media Sustainability Framework (GMSF).
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